Typical pad at Giant Eagle. Issues? Let me count the ways:
- Situated very low. Inserting the card into the chip reader is awkward.
- “Insert or slide” is inaccurate. For most transactions the mantra is Thou Shalt Not Slide. But there are no clear directions until the consumer performs an action the machine dislikes.
- If you need to sign, the position is awkward and any pressure on the screen pushes the entire structure in the vertical direction.
- If you need to enter your PIN, the position is awkward. I think I’m detecting a pattern here.
Cash anyone? The prime reason for the lot of ergonomic an procedural deficiencies is the layered nature of the technology. The checkout lane is old, the Windows (they just updated to Windows 7 not too long ago)* system came next, then the card reader and so on.
*Don’t laugh. Mid-2016 I was in a Levin furniture that used XP for customer credit entry kiosk systems. The system had zero security. And people wonder why they get hacked.